Social media has revolutionized the way small businesses interact with and engage their audiences. Platforms such as Twitter, Facebook and Instagram have made it incredibly easy for any business to extend its reach beyond its regular customer base and establish a new dialogue with an unparalleled breadth of potential customers.
In addition, businesses can use social media to network with competitors, suppliers and other industry contacts that they may not have been able to access in the past. Social media has provided businesses with the opportunity to become more vital parts of their local and regional communities than ever before.
1. Achieve your goals
With the rise of social media, businesses now have an unprecedented advantage in understanding their customers and providing a more personalized experience. By being able to communicate with customers frequently and simply, you can lower costs while creating a more direct and reliable connection with them. …