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The results of this study indicate that the event of expertise has a role in the selection of symbolic worth and signal worth by individuals in consuming commodities. So culmination by Baudrillard is society now not consume goods, but consume symbolic and sign. The suggestion given is that students should think about threat, safety and safety of online shop. Customers are drawn to online purchasing not solely due to high ranges of comfort, but also because of broader selections, aggressive pricing, and higher entry to information.

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