“It did seem paradoxical to us, which is why we wished to shed some light on it,” says Malthe Overgaard, a former researcher at Aarhus Business School. In 2020, Overgaard co-authored a paper with fellow researcher Nikolas Rønholt which surveyed members of Gen Z to search out out why they consumed quick fashion while professing to care about sustainability and the environment. Dr Ville Lahtinen with NACRO Vice President Terry ONeill on the Cannon Hill pop-up shop.Social Marketing @ Griffith will increase the O-it campaign by opening a web-based retailer selling top quality, preloved classic manufacturers for less than $20. Some of these returned goods are sold in bulk for resale to low-cost shops, some are shipped abroad and sold by the pound, but a lot is just thrown away. A huge portion of that’s clothes which clogs up the already overflowing landfills with surplus sneakers, buttons, zippers, artificial fabrics, …