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This Dutch company “represents a model new consuming philosophy that is about using as an alternative of owning,” according to MUD’s web site. The idea also protects the company from risky cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the denims to Mud, trade them for a brand new pair and begin one other year-long lease, or hold them.
SCAD college students gain entrepreneurial insight and be taught model improvement from leaders similar to Jason Wu, Out magazine Editor-in-Chief Phillip Picardi, and The New York Times fashion director and chief fashion critic Vanessa Friedman. Free occasions on the Queen Elizabeth Olympic Park this summer as a part of the London Festival of Architecture. The Design Museum celebrates the work of Bethany Williams and her studio’s new way of working for the fashion industry in this …